Life is filled with experiences that mold us. Edward Armah took his first humble steps into the world of fashion about ten years ago his native Ghana. Through managing a fashion segment, "In Style, " at a local radio station, Armah developed an intense passion for the fashion industry, a passion that needed to be satisfied.
In 1998, Armah left Ghana to go and learn more about fashion in London. His concentration was on fashion design and he found a hobby in sketching clothing styles, while he worked in a custom shop. But soon, he realized that London could not quench his escalating thirst for fashion.

By 2000, Armah had made his way to the United States of America, where his appointment was as a personal shopper at Neiman Marcus, New Jersey. By the time he left the high-end retail store in 2006, he had become a seasoned professional in the customized clothing industry and had earned the title, "Wardrobe Consultant."